Faculty Profile

Dr. Vikas Kumar

Assistant Professor

Food Business Management and ED

vikaskumarpu@gmail.com

+91-130-2281264

Quick Info

Department: Food Business Management and ED

Specialization: Available

Publications: Available

Awards: Available

Area of Interest/Specialization

Marketing Management
Retail Management
Business Research Methods

Awards & Recognition

Best Paper Award at the IHUMAST 2025 International Conference held at St. Joseph's University, Bengaluru.
Best paper award at 11th SEGE 2023 conference conducted by Ontario Tech University, Canada
Best paper award at ICRMT, 2023 conference conducted by Indian Institute of Management (IIM), Jammu.
Selected for Post-doctoral fellowship at Indian Institute of Management (IIM), Amritsar
Selected for Post-doctoral fellowship at Indian Institute of Technology (IITK), Kanpur

Publications

Vikas Kumar, Kaur, A., Cao, D., Sindhwani, R., Mathiyazhagan, K., & Lin, B. (2025). Exploring sustainable energy consumption practices: An extended environmental value-belief-norm framework using SEM analysis. Energy Economics, 145, 108408. (SCOPUS, Q1, CABS, ABDC (A*), and Web of Science).

Vikas Kumar, Kaushik, A.K., Noravesh, F. Sindhwani, R. & Mathiyazhagan, K. (2025). Green drives: Understanding how environmental propensity, range and technological anxiety shape electric vehicle adoption intentions, Technological Forecasting & Social Change, 210, 123859. (CABS (3), ABDC (A) and SCOPUS).

Vikas Kumar, Sindhwani, R., Behl, A., Kaur, A. & Pereira, V. (2024). Modeling and analysing the enablers of digital resilience for small and medium enterprises, Journal of Enterprise Information Management, 37 (5), 1677-1708. (CABS (2), ABDC (A) and SCOPUS).

Vikas Kumar, Sindhwani, R., Zhang, Z., & Gaur J. (2024). Optimizing Short Food Supply Chains through Understanding Consumer Preferences for Organic Foods via E-commerce Platforms and Last Mile Logistics, British Food Journal, (ABDC (B), CABS (1), and SCOPUS).

Vikas Kumar & Kaushik, A.K. (2022). Solar rooftop adoption among Indian households: a structural equation modeling analysis, Journal of Social Marketing, 12 (4), 513-533. (CABS (1),
ABDC (B) and SCOPUS).

Gupta, R. Vikas Kumar, Kaushik, A.K., Gupta, D., & Sindhwani, R. (2023). Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty, Journal of Global Marketing, 36 (4), 319–338. (CABS (1), ABDC (B) and SCOPUS).

Vikas Kumar, Kaushik, A.K. & Singh, G. (2022) Modeling the Indian households' intention to adopt the solar net metering system, Built Environment Project and Asset Management, 12 (60), 956-972. (ABDC (B) and SCOPUS).

Kaur, A., Vikas Kumar & Kaushik, A.K. (2023): Vegetable and fruit growers' intention to use biopesticides in India: application of TPB and HBM models, Journal of Environmental Planning
and Management, 67 (7), 1536–1559 (ABDC (B) and SCOPUS).

Kaur, A., Vikas Kumar, & Kaur, P. (2023) Examining the impact of the COVID-19 pandemic on international migrants' repatriation intention using structural equation modeling, International Journal of Social Economics, 50 (1) 128-147. (CABS (1), ABDC (B) and SCOPUS).

Gupta, R. Vikas Kumar, Kaushik, A.K., & Gupta, D. (2023). Analysing the Impact of Omni channel Customer Delight on Repurchase Intention, Global Business Review, (CABS (1), ABDC
(C) and SCOPUS).

Kaur, K., Vikas Kumar, Syan, A. S., & Parmar, Y. (2021) Role of green advertisement authenticity in determining customers' pro-environmental behavior, Business and Society Review, 126 (2), 135-154 (ABDC (C) and SCOPUS).

Vikas Kumar., Hundal, B. S., & Kaur, K. (2019). Factor affecting consumer buying behaviour of solar water pumping system, Smart and Sustainable Built Environment, 8 (4), 351-364. (ABDC (C), and Scopus).

Vikas Kumar & Hundal, B. S. (2019). Evaluating the service quality of solar product companies using SERVQUAL model, International Journal of Energy Sector Management, 13 (3), 670-693. (ABDC (C), and Scopus).

Qualification

S.No	Degree	Subject	University/College	Year
1	PhD , Post Doctorate (IIM, Amritsar)	Marketing Management	Guru Nanak Dev University, Amritsar	2013-19
2	Post Doctorate	Marketing Management	Indian Institute of Management, Amritsar	2021-23
3	MBA	Retail & Marketing Management	UIAMS, Panjab University, Chandigarh	2009-2011

Experience

S.No	Designation	Institution	Duration
1	N/A	N/A	N/A

International Experience/Collaboration/Consultancy

Nottingham Trent University, United Kingdom
University of North Florida, USA
The Swinburne University of Technology, Australia
NEOMA Business School, France
China Institute for Studies in Energy Policy, Xiamen University, Fujian
City University of Macau, Macao, China

International Conference Paper Presentations

Presented an article at the SEGE 2023 Conference held at Ontario Tech University, Oshawa, Canada.
Presented an article at the Ph.D. Summer Institute on International Trade & Industrial Organisation held at Flinders University, Adelaide, Australia.
Presented an article at the Environmental, Social, and Governance for Sustainability Conference 2021, at The Victoria University Business School, Australia.

National Conference Paper Presentations

Presented an article at the International Conference on Reimagining Marketing with Technology, held from February 10–11, 2023, at the Indian Institute of Management, Jammu.
Presented an article at the POMS International Conference, held from December 21–23, 2022, at the Indian Institute of Management, Kozhikode
Presented an article at the SFME 2022 Conference, held from November 20–22, 2022, at the Department of Management Studies, Indian Institute of Technology, Roorkee
Presented an article at the 2nd PRISM Conference, held from November 17–19, 2022, at the Indian Institute of Management, Nagpur.
Presented an article at the 1st MSMEs Conference, held on January 22, 2022, at the Indian Institute of Management, Amritsar.