Personal Information

Dr. Vikas Kumar Dr. Vikas Kumar Designation : Assistant Professor vikaskumarpu@gmail.com +91 97803-51895
  1. Marketing Management
  2. Retail Management
  3. Business Research Methods
  1. Best paper award at 11th SEGE 2023 conference conducted by Ontario Tech University, Canada
  2. Best paper award at ICRMT, 2023 conference conducted by Indian Institute of Management (IIM), Jammu.
  3. Selected for Post-doctoral fellowship at Indian Institute of Management (IIM), Amritsar
  4.  Selected for Post-doctoral fellowship at Indian Institute of Technology (IITK), Kanpur

Vikas Kumar, Kaushik, A.K., Noravesh, F. Sindhwani, R. & Mathiyazhagan, K. (2025). Green drives: Understanding how environmental propensity, range and technological anxiety shape electric vehicle adoption intentions, Technological Forecasting & Social Change, 210, 123859. (CABS (3), ABDC (A) and SCOPUS).

Vikas Kumar, Sindhwani, R., Behl, A., Kaur, A. & Pereira, V. (2024). Modeling and analysing the enablers of digital resilience for small and medium enterprises, Journal of Enterprise Information Management, 37 (5), 1677-1708. (CABS (2), ABDC (A) and SCOPUS).

Vikas Kumar, Sindhwani, R., Zhang, Z., & Gaur J. (2024). Optimizing Short Food Supply Chains through Understanding Consumer Preferences for Organic Foods via E-commerce Platforms and Last Mile Logistics, British Food Journal, (ABDC (B), CABS (1), and SCOPUS).

Vikas Kumar & Kaushik, A.K. (2022). Solar rooftop adoption among Indian households: a structural equation modeling analysis, Journal of Social Marketing, 12 (4), 513-533. (CABS (1),
ABDC (B) and SCOPUS).

Gupta, R. Vikas Kumar, Kaushik, A.K., Gupta, D., & Sindhwani, R. (2023). Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty, Journal of Global Marketing, 36 (4), 319–338. (CABS (1), ABDC (B) and SCOPUS).

Vikas Kumar, Kaushik, A.K. & Singh, G. (2022) Modeling the Indian households’ intention to adopt the solar net metering system, Built Environment Project and Asset Management, 12 (60), 956-972. (ABDC (B) and SCOPUS).

Kaur, A., Vikas Kumar & Kaushik, A.K. (2023): Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models, Journal of Environmental Planning
and Management, 67 (7), 1536–1559 (ABDC (B) and SCOPUS).

Kaur, A., Vikas Kumar, & Kaur, P. (2023) Examining the impact of the COVID-19 pandemic on international migrants’ repatriation intention using structural equation modeling, International Journal of Social Economics, 50 (1) 128-147. (CABS (1), ABDC (B) and SCOPUS).

Gupta, R. Vikas Kumar, Kaushik, A.K., & Gupta, D. (2023). Analysing the Impact of Omni channel Customer Delight on Repurchase Intention, Global Business Review, (CABS (1), ABDC
(C) and SCOPUS).

Kaur, K., Vikas Kumar, Syan, A. S., & Parmar, Y. (2021) Role of green advertisement authenticity in determining customers’ pro-environmental behavior, Business and Society Review, 126 (2), 135-154 (ABDC (C) and SCOPUS).

Vikas Kumar., Hundal, B. S., & Kaur, K. (2019). Factor affecting consumer buying behaviour of solar water pumping system, Smart and Sustainable Built Environment, 8 (4), 351-364. (ABDC (C), and Scopus).

Vikas Kumar & Hundal, B. S. (2019). Evaluating the service quality of solar product companies using SERVQUAL model, International Journal of Energy Sector Management, 13 (3), 670-693. (ABDC (C), and Scopus).

1. Qualification

# Degree Name Subject University/College Year
1 Post Doctorate Marketing Management Indian Institute of Management, Amritsar 2021-23
2 PhD Marketing Management Guru Nanak Dev University, Amritsar 2013-19
3 MBA Retail & Marketing Management UIAMS, Panjab University, Chandigarh 2009-2011

2. Experience

# Designation University/College Duration

International Experience(s)/Collaboration(s)/Counsultancy:

  1. University of North Florida, USA
  2. The Swinburne University of Technology, Australia
  3. NEOMA Business School, France

International Conference Paper Presentations

  1. Presented an article at the SEGE 2023 Conference held at Ontario Tech University, Oshawa, Canada.
  2. Presented an article at the Ph.D. Summer Institute on International Trade & Industrial Organisation held at Flinders University, Adelaide, Australia.
  3. Presented an article at the Environmental, Social, and Governance for Sustainability Conference 2021, at The Victoria University Business School, Australia.

National Conference Paper Presentations

  1. Presented an article at the International Conference on Reimagining Marketing with Technology, held from February 10–11, 2023, at the Indian Institute of Management, Jammu.
  2. Presented an article at the POMS International Conference, held from December 21–23, 2022, at the Indian Institute of Management, Kozhikode
  3. Presented an article at the SFME 2022 Conference, held from November 20–22, 2022, at the Department of Management Studies, Indian Institute of Technology, Roorkee
  4. Presented an article at the 2nd PRISM Conference, held from November 17–19, 2022, at the Indian Institute of Management, Nagpur.
  5. Presented an article at the 1st MSMEs Conference, held on January 22, 2022, at the Indian Institute of Management, Amritsar.